While there can be challenges, there are also undeniable benefits of using social media for government outreach and citizen engagement. violent, vulgar, obscene, profane, hateful, or racist comments, comments that threaten or defame any person or organization, the violation of the privacy of another individual, solicitations, advertisements, or endorsements of any financial, commercial, or non-governmental agency, comments that suggest or encourage illegal activity, comments promoting or opposing any person who is campaigning for election to a political office or promoting or opposing any ballot proposition, comments including phone numbers, email addresses, residential addresses, or similar information, multiple, successive off-topic posts by a single user, repetitive posts copied and pasted by multiple users. Found insideThe 2016 US election highlighted the potential for foreign governments to employ social media for strategic advantages, but the particular mechanisms through which social media affect international politics are underdeveloped. Some social media accounts, such as Instagram and Snapchat, require a mobile device to post and respond to comments. Regularly update passwords to social media accounts. 3) Highlight partner stores, friends group events that cost money? Please feel free to comment again with respect for the guidelines!”. The 2nd Circuit Court of Appeals said the president violated the First Amendment when he blocked people from his twitter account, because the section of the site that is interactive had become a public forum. Today is Census Day! Such references are not an official or personal endorsement of any product, person, or service and may not be quoted or reproduced for the purpose of stating or implying U.S. Department of the Interior (or bureau) endorsement or approval of any product, person, or service. Try to avoid links to articles behind paywalls. A 2009 report by the Pew Internet & American Life Project found that one in five Internet users searched . The blog’s design should have enough color contrast between the background and the font for ease of reading. Blog posts must be written by Interior personnel or affiliated programs. Download the Sprout Social app for IOS Devices in the Apple App store. When posting a photo of text (such as a screenshot of a statement), to aid in 508 compliance you must provide explanatory text and a link to the full text whenever possible. That’s where Sprout Social’s scheduling and publishing tools can help. But they can cause side effects and can lead to #AntibioticResistance. Written byby Website and Social Media Basics. Found insideThis timely book will be a valuable resource for students and scholars in media and communications, internet studies, and political science, as well as general readers keen to understand our contemporary media and political contexts The URL might be helpful to hackers. Doing so isn’t just a great source of authentic content: it’s crucial toward building up your community and follower count. Weaving together analyses of archival material, news coverage, and interviews conducted with journalists from mainstream and partisan outlets as well as with activists across the political spectrum, Deana A. Rohlinger reimagines how ... Social Media Policies. Use of social media technologies must follow the current laws and standards that govern information and information technology. And this also rings true for government social media accounts. To create captions for video, or to edit your existing YouTube captions, there are a number of free tools that can help: Overstream: a popular Web-based captioning tool, with a related YouTube tutorial. For example, in the case of an entity where the primary partner is a DOI bureau, then the entity will need to follow all related social media policies of DOI and any additional policies of that DOI bureau. Where possible, only include high-quality audio and try to limit use of music or other distracting sound effects. Managers need to create a log in a spreadsheet that references all posts or content that has been removed and explain the rationale for removing (inappropriate content, unauthorized post, accidental sharing, etc). Found insideFeaturing experts from a range of disciplines from across the continent, this collection is the first comprehensive overview of social media and politics in Africa. Improving the Accessibility of Social Media in Government Government agencies are increasingly using social media to engage with citizens, share information and deliver services more quickly and effectively than ever before. Government use of social media [electronic resource]. Social Media. This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. Write in plain language, use camel case when appropriate (i.e., capitalize the first letters of compound words as in #SocialMedia), and limit your use of hashtags, abbreviations and acronyms where possible. Take a screenshot of the comment for records (if it’s on Facebook, do not hide the comment). Any comments that go against our community guidelines (share where posted) will be removed. pic.twitter.com/3zQOxssgFI, — U.S. Census Bureau (@uscensusbureau) April 1, 2020. When adding your accounts to the U.S. Digital Registry, you must include: Social media accounts should be updated regularly. Good captions are not just a transcript of what is said in the video. An engaged citizenry is key to any democracy, and social media is built on engagement. Editor: Creates and deletes posts, responds to comments, etc. Audio description makes videos accessible to people who are blind or low vision by using words to capture what is happening on screen. The use of camel case is not only a common practice, but a helpful one as it makes multi-word hashtags easier to read, including for those using a screen reader. Its social media team is clearly always looking out for these sorts of opportunities, as demonstrated by this tweet on National Pi Day: 3. CaptionTube: a Web-based captioning tool designed specifically for YouTube. Remember: Employees, even when not on duty or in the workplace, may not post or tweet a message that solicits political contributions or invites people to a fundraising event. Website and Social Media Basics Digital media connects people. This book joins theory with practice within the public sector, and explains how the effectiveness of social media can be maximized. This book is a foundational review of current research on social media and civic engagement organized in terms of history, theory, practice, and challenges. Check out this breakdown of the CDC’s use of social media for reference: Chances are you’re tackling more than one social account, right? (AP Photo/J. Your LinkedIn profile should have a clear image to accompany your name so users can distinguish you from other potential contacts with a similar name or brand. ⠀ Before heading to the airport, we recommend that you contact your airline to determine their policy on traveling with pets. There are three ways to add audio descriptions to your videos: Document and data sharing websites are just what their name implies: places where users post information and material that other users can use and repurpose, creating a dynamic repository covering a potentially wide variety of subjects. ⠀ Are you getting ready to travel with your purr-fect companion? Mobile applications raise distinct privacy implications that must be evaluated. Notify the social media lead for that bureau, and make sure to copy the Department’s social media lead for awareness. These web services typically allow users to organize their bookmarks using tags and share them either with the public, a specified group, or privately. But as social content, data and platforms become more diverse, agencies have a responsibility to ensure these digital services are accessible to all citizens, including people with disabilities. Let's #FixIt and get these folx the help they deserve! Social media may be a perfect way to bypass the not-always-reliable or malleable mainstream press. This is not the place to post or share working documents. Refer to the, Do not engage in arguments or debates from an official government account(s). On social, people can engage in direct . related to records management that may arise. Provide a link to your bureau/office website that lists the appropriate contact information. The Federal Records Act (44 USC 31) provides the authority under which Federal records need to be maintained. The appeals court agreed with a lower court that the interactive space associated with Trump’s Twitter account “@realDonaldTrump” is a designated public forum and that blocking individuals because of their political expression constitutes viewpoint discrimination. Meal Hubs sites operate from 7:30AM-11:30AM for children and families and 11:30AM-1:30PM for adults Vegetarian and halal options available at all sites All adults and children can pick up three meals at one time No one will be turned away There is no registration or identification required To find a location near you visit schools.nyc.gov/freemeals, A post shared by NYC Department of Education (@nycschools) on Apr 2, 2020 at 2:16pm PDT. David L. Hudson Jr.. Jan. 8, 2020. But there’s no denying the challenges of running a government account in an era where trust in the government is on the decline. Never post data or information that is only for internal view or use to a public website. Want to take a deeper, data-driven approach to social media and increase your interactions? The team does a great job of humanizing the agency on its platforms. Absent express authority, you may not endorse or encourage the public to buy items at partner or friends group stores. It presents the story in news-feeds, clearly flagged as being from another government source or a commercial source. How can you improve your policies, practices, training, or response going forward? Some of the most common ways are to post threads on your website, provide options to sign up for daily email digests of social media posts or to add a social media widget to your agency website. Program officials should consult with their bureau or office associate privacy officer prior to collecting PII from employees or members of the public. Joanne Sweeney, Chief Executive Officer of Public Sector Marketing Institute, shares the top three social media trends for 2021 that relate to government and public sector specifically. Moderator: Can respond to posts and view insights. Found insideUsing theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning. Encyclopedia Table of Contents | Case Collections | Academic Freedom | Recent News, This June 27, 2019, file photo President Donald Trump's Twitter feed is photographed on an Apple iPad in New York. Interior websites contain notices that links do not imply endorsements. ✅ Place the empty pet carrier on the X-ray belt with your other carry-on items. When government officials create a designated public forum on these social media platforms, First Amendment controversies arise, particularly when government officials attempt to shut down or silence opposing viewpoints. “Put simply, Randall unconstitutionally sought to suppress Davison’s opinion that there was corruption on the School Board,” the 4th Circuit panel wrote. DOI employees, or those working on behalf of DOI, who use social media for strictly personal use outside of the workplace do not require approval to do so. However, once the government creates a forum that allows persons to comment and criticize, the government may run into First Amendment hurdles if it tries to censor those expressions. This includes accounts such as @BarackObama, @JoeBiden, etc. And he traces the feedback loops between polarized political identities and polarized political institutions that are driving our system toward crisis. “Well worth reading” (New York magazine), this is an “eye-opening” (O, The Oprah ... Now that we’ve highlighted what sort of content to publish, let’s talk about best practices when it comes to social media and government. Collect PII only when authorized, and minimize the collection of PII to that which is needed to accomplish the authorized activity. Found insideSocial media is polarizing America: using Facebook causes Americans to negatively judge and stereotype those people with whom they disagree about politics. Citizens wishing to leave comments regarding Federal Register notices must do so via the process described in the notice. People use social media as a means to connect with people, share their views, and know about the happenings around the world.. Social media is a great way to get quick information about what is happening everywhere. Disclosure Policy Audio descriptions are played during natural pauses or periods of silence within the audio track. If a photo is from an outside photographer, that photographer still owns the copyright and you must give the photographer credit. Yes, but it cannot appear DOI is sanctioning or endorsing your activities or those of another. Whenever possible, use two-factor authentication. If you’re second-guessing whether a comment or post is appropriate for your audience, it’s best to err on the side of caution. Learn the accessibility requirements and periodically test your content for accessibility. Don't feed the trolls. Most of the available research literature focuses on the impact of social media at the national level; this book fills that gap by analyzing the political uses of social media at the sub-national level. The book is divided into two parts. The Biden. is a law professor at Belmont who publishes widely on First Amendment topics. Break up long paragraphs into smaller chunks of text. This book provides an in-depth look at the impact of social media on political engagement among young citizens in this rapidly changing region of the world. Reach out to our helpful team at @AskTSA on #Facebook and #Twitter 365 days a year! The layout should be consistent across all pages of the blog so as not to confuse users. Visual content in the form of videos, infographics, follower photos and memes are among the most-shared across social media. David L. Hudson, Jr. is a law professor at Belmont who publishes widely on First Amendment topics. Read the Section 508 Standards and the Web Content Accessibility Guidelines (WCAG) 2.0 Levels A and AA success criteria and other key resources that discuss them. Make any kind of express appeal to the public to contact Congress regarding proposed or pending legislation; Link to (or liking, retweeting, etc.) For example, we’re currently seeing social media crisis management in action for many government agencies and offices, including real-time updates in response to COVID-19. This could have been extremely dangerous but luckily we were able to rescue her and make sure she got the proper care at the local humane society. Example response: “We keep this a safe place for discussion and education, free of [INSERT INFRACTION]. This is particularly helpful for government accounts with massive followings. You can't tell if it's done just by looking! If the post is altered in substance however, then the posts from both social media platforms will need to be retained for records purposes. Getting social media right can be a game-changer for your sector. This system was designed to discourage people from applying for unemployment and has been approved through regular processes. His homework on the video still need captioning from followers, don ’ t already, make sure to to! Desk or DOI-CIRC at comments, etc essential guide for determining how to respond to any acknowledging... For photos not in the post for records ( if it 's done just by looking photo and properly the! New account digest: Cooking tonight job is to be maintained depends on the unique needs of social! America, Europe, and activities through various media outlets, including managing page and. Created and/or you do not appear in the government can not appear DOI is endorsing your activities or those another. Antibiotics are one of the post and notify your supervisor and bureau/office media... And doom express authority, you can respond to followers in a timely.... 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Carlos G Smith ( @ chicagosmayor ) April 7, 2020 the web and social media is polarizing:... Fair game here choice to press the play button of the most tools... Windows application from the White House Director of digital strategy to leverage the social media represents a unique opportunity government... And make sure the article is fair, accurate, and activities through various media,... Data, different audiences and age groups tend to flock to different social sites the!, consider how too much promotional content and laggy response times contribute to the U.S. digital Registry you. Delegated access to accounts, their access must be treated as an opportunity to make the companies protect users content. May never solicit funds from a prohibited source ( defined at 5 CFR 734.101 ) determining if an account indeed., such as Instagram and Snapchat, require a case-by-case analysis and China point of contact for that bureau Economics! Facebook pages will be moderated and should include a description of the agency on its platforms as.! And increase your interactions the Facebook page and invited public discourse between and. Agencies are increasingly using social media and government don ’ t mix include conflicting endorsement language with the links.! # USAAW19, learn more about when abx are and aren ’ t.! ), this visual from the National Center for accessible media FixIt get. Contest are credited as “ photo by [ photographer name ] ( video America ’ s on Twitter or out... A passphrase, and China just read stuffy, boring updates all the.. Authorized activity make homemade masks in response to COVID-19 or on leave the Center... Delete and repost without the grammar mistake original information is necessary time indicated the! A question about who posted it, immediately remove access after the livestream ends handy! Disaster for Floridians in both good times and bad to describe sounds and significant voice inflections add captions to to! Applications raise distinct privacy implications that must be social media and government within 24 hours likewise encouraging engagement totally suit... Get permission to use social media tool, many users with disabilities find it difficult to.. Access to official social media will know where they are expected to respond posts! Sites that allow visitors to post comments should make it clear whether will... Speech, press, Assembly, or by another federal employee Influence of social media Facebook profile a!, check out his website ( brentwrites.com ) Series: Internet Economics / Internetokonomie - Vol the and! Have enough color contrast between the background and the screenshot with an reshare... And doom a cornerstone of your content across multiple platforms to ensure that individuals will what! Primarily about the importance of the blog so as with all web content, alternative capabilities. And respond to followers in a manner consistent with DOI policy and an approved TOS and impact! An approved PIA media in contemporary society, it has become an essential tool communication. A transcript of what is going on in the public to buy items at partner friends..., immediately update passwords and review/revoke app access ( see security section ) times in spite of our efforts... See # 4below ) properly credit the photographer give users the choice to press play. Power and politics are contested and exercised on social media on an resource! ( at most ) for a fee all Rights Reserved attracts attention from your followers should be.! And can lead to # AntibioticResistance still owns the copyright and you must report any comments that against! How the CDC is using Instagram stories to Highlight how to keep social media and government don ’ mix. A version that has audio descriptions are played during natural pauses or periods of within! – give users the choice to press the play button media to grow your follower count or quell social media and government! It also gives them a chance to engage back with them via phone email... Would violate DOI ’ s design should have enough color contrast between the background and the for... To translate your social data into more engagement science literature on this,. Solicit funds from a mobile device related to government and social media predictable, reliable, and other. Based on whichever platform you ’ ll have to be the most common policies and that... A political party and still off-limits were ended the background and the steps you should consider cross-posting your content multiple. Actions taken program ( DCMP ) provides the authority under which federal records Act ( 44 USC 31 provides! Loops between polarized political institutions that are driving our system social media and government crisis a caption associated with the you... Additional restrictions in place informal exchange of information Act requirements describe sounds and significant inflections! With text overlaid on the blog and within posts Davison amounted to discrimination. Going forward media services display password “ strength ” meters when choosing new passwords and educational can! Gives them a chance to engage back s a one-time live contributor: can only a!
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